During the course of Genesis Graphics Group, I amassed a great deal of research on the state of the digital publishing industry, the companies and products, the evolution of the marketplace, and the changes to job titles and responsibilities as a result. After closing Genesis, I formed Serendal Research Institute with a partner and began producing and publishing industry intelligence reports. At that time we were approached by Management Development Foundation, a company based in Colorado Springs who specialized in corporate and executive technology training.
We produced a broad series of courses and seminars related to the use of computers in publishing and media, promoted by MDF which we taught throughout the U.S. and Canada. We were later recruited and promoted by Popular Kommunications AG in Scandinavia and UK. This business continued until 1992 when we sold it.
Over the next four years we taught our courses to clients who were mostly among the Fortune 1000 companies, including the various printer-products engineering departments of IBM, HP, and NCR. In all, our teaching took us to nearly 180 cities each year.
In addition, we amassed the largest single database of desktop publishing related hardware, software and services in the industry, which we published as the DTP Source and sold through our affiliates including Popular Kommunications in Europe.
Serendal was acquired by another company in 1992.